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Business Online Reputation Management

Business online reputation management is important as we live in an era of constant social-local-mobile interaction. Every local business is bound to receive its share of negative reviews. As a matter of fact, a profile of nothing but glowing reviews can actually look suspicious to your customers.  Over the past few years, the prevalence of review sites has grown exponentially. This is why negative reviews are a constant threat for more and more business owners. If you’re one of them, this article will provide some insight. In simple terms, the practice of business reputation management involves replacing undesirable content with new content that paints a given business in a better light.