The Power Of Digital Marketing

Everybody loves a freebie! What do you currently sell, that is of value, that you could offer for free? And how can you monetize the back end of that? This works especially well if you can offer something that other businesses would normally charge for. For example, if you have a corporate cleaning business, you could offer your first clean free, and follow up with your customer to see if they were happy with your service and would like you to continue. This is a great way to get new clients to try your service, as you’re taking all the risk out of it for them and, if you do a great job, chances are they’ll want to keep you on. The principle of reciprocity comes into play here too - you’ve given something of value to them and chances are they’ll feel the urge to do the same back. A twist on this model is our “free plus shipping & handling” funnels, where we offer something for free on the front-end as long as the customer covers a small s&h fee (usually un...

Why Everyone Is Talking About These 2-Pack Candy Salad Gummies 😍 Have you ever taken one bite of something…and instantly knew you’d buy it again? That’s the story behind the 2 Packs Sweet & Sour Mixed Candy Salad Gummies — the chewy, flavor-bursting treat that’s quietly becoming a snacking obsession on TikTok, at parties, and inside home treat drawers everywhere. And here’s the crazy part: Most people think gummies are just… gummies. But once they try THESE? They suddenly realize… 👉 Not all gummies are created equal. 🎉 A Candy Salad? Oh YES — It’s a Thing Imagine opening a bag and getting a mix of flavors, shapes, colors, and textures — instead of the same boring chewy candies over and over. Each pack includes: 🍓 Sweet fruity gummies 🍋 Sour tangy boosters 🌀 Soft, bouncy gummy textures 🎈 Fun shapes that make snacking more playful It’s like a party in every handful — and every bite tastes different yet satisfying . 📦 What You Get Inside ✔️ 2 Full Packs Eac...

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you use to describe your pricing can make a big difference to your sales. Something as small as just putting the word “only” before your pricing can increase your sales. For example, if your price point is $97, instead write "Only $97." Psychologically, by putting “only” in front of the price, you are making little of the price, implying that it isn’t that big, and is a good deal. While it may seem small, little tweaks can have a big impact on conversions. How we “frame-up” and train our customers to think about our pricing can influence their buying decision. By using the word “only” before your price (eg, “Only $97” vs. “$97”) it psychologically implies the value...

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re happy. If it doesn’t, they think that the offer simply doesn’t work. That’s a horrible way to go about it. If your first attempt doesn’t work, you’ll want to create several different versions of all of those to see if maybe it’s something in your sales copy. And even if you get lucky and get a winning offer right off the bat, you’ll want to constantly test new things in the sales copy to see if you can increase clicks to your ads, lead conversions to your opt-in pages, sales to your sales page, and upsells to your upsell pages. It doesn’t have to be hard. Even just changing around headlines or little things here and there can often have drastic effects. For instance, you might find that changing a headline and shortening down the length of an opt-in page might boost your lead conversions from 20% to ...

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the table in doing so. One thing that you can do to help remind your prospects and customers about you is to send either an e-mail or a card with something like a thank you note along with an incentive to take some further action (like a discount or a freebie leading into a sales offer of yours). For instance, if you have leads that haven’t bought from you but who’ve expressed an interest of some kind, you can either automatically (via an autoresponder) or manually follow-up with them by writing an e-mail saying how you haven’t seen them in a while, want to thank them for previously reaching out, and then letting them know about either a freebie you’re currently offering, which can lead into a paid offer, or a discount or other incentive/deal that you currently have. This can help revive old, “dead” leads in...

Some candies come and go. Some leave you wishing you’d tried them sooner. Peelable Peach Gummies are the latter. A seasonal, limited-edition treat that turns everyday snacking into something special. Once it’s gone, it’s gone — and your taste buds will notice. A Peelable Candy Unlike Any Other Each gummy is crafted for interaction: Peelable gummy candy outer layer Soft, juicy jelly center Fun peach shapes inspired by real fruit Every bite feels like discovering a new flavor secret. Peach Flavor That’s Worth the Hype 🍑 Balanced sweetness, fresh fruit taste, and lightness combine to make this candy unforgettable: Fruit-inspired gummies Natural coloring gummies Low-sugar candy Artificial dye-free It’s the perfect seasonal flavor — bright, refreshing, and satisfying. Interactive Fun in Every Pack Each 2.46 oz resealable pack is designed for: ✔ Sharing with friends ✔ Travel and road trips ✔ Social snack moments ✔ Collecting before it disappears Two textures in...

Imagine taking a bite of candy… and being instantly transported to a tropical island. With Peelable Mango Gummies , every peel is a mini adventure: a chewy peel gives way to a soft, juicy jelly center bursting with real mango flavor. It’s not just candy. It’s a taste expedition . 🌍 Exotic Flavor Combinations in Your Pocket From street snacks in Asia to tropical treats in the Caribbean, people around the world crave interactive, fruit-inspired candies . Peelable Mango Gummies bring these exotic flavors straight to your hands: Authentic mango juice Natural fruit extracts Bright tropical flavor No artificial dyes or flavors It’s like a little passport in every gummy. 🎒 Perfect for Every Explorer On a road trip? Backpacking? Office snack break? The 2.46 oz resealable pack travels as well as you do. Take it hiking, camping, or just keep it in your backpack for that mid-adventure snack. 🍬 Interactive Snacking for Fun and Curiosity Peeling the gummy is half the fun: Fir...

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services. For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them. This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple ...

Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we're dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness. The reality that most people miss, and it's a well-kept secret, businesses are people. They are decision makers, executives, highly paid company officers, and even midgrade managers. At the end of the day though, they are people, selling to other businesses is no different than selling to people, except that you have to consider the kind of person you're selling to. Much of this involves trying to get into a person's head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these...

It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate they're evolving. Make no mistake, blogs are here to stay, but they're more competitive than ever. With social media, freelancing, and SEO becoming widely used around the world, the trend of blogging has dramatically increased in recent times. Millions of blogs are being written on a daily basis, but there are some basic tips and techniques which should be implemented in every excellent and engaging blog post you write. Captivating Title and Headline Many writers tend to ignore the fact that a good blog post is always about just one idea. There is no need to add numerous ideas and topics in a single blog post because the primary purpose of a post is to discuss and elaborate on one idea. A good title is the one that captures the readers’ attention at the very first glance and briefly describes the content o...

Making huge gains in traffic on your website and social media accounts is excellent, but what matters the most is generating conversions. There is no use in spending a large amount of money on extensive marketing campaigns if no one is buying your product or services or signing up for your website. Many tweaks can drastically improve your sales. 5 of the most important ones are discussed below: 1. Make The Benefits Conspicuous. All of the benefits offered by your products and services should be prominent on your website. The landing page and homepage are important in making these advantages known to potential customers immediately. Some examples of benefits your customers will love and should see might include free delivery, customer support, discounted offers, and giveaways on certain purchases. All the unique selling points of your business should be emphasized to convince the customers about the importance of what you have to offer, front and center on your website. 2....

Did you know that some big influencers out there online can literally drive millions of dollars in sales, with a single post on social media, or mention on a big blog? In fact, there’s even billion-dollar businesses that have gotten their start from single big influencers mentioning their products. And, surprisingly enough, it’s easier to do than you might think. Sure, it might be far harder to do a multi-million dollar launch overnight from a big star mentioning you just to be nice, but there’s plenty of well-known influencers that can still drive a ton of sales your way (and you never know when you might get lucky by landing a bigger one). To increase your chances of this, you should take the time to reach out to these big influencers, blogs, news sites, etc., and offer them your products for free in the hopes that they’d be willing to review them. Sometimes you can even pay these influencers to mention your products. And although some of the biggest ...

In today’s digital world, customers judge your business by your website . If you don’t have one—or if it looks outdated—you’re losing trust, visibility, and sales. At Wazibiz , we help Kenyan small businesses get a professional 3-page website in just 4 days , without stress, tech skills, or hidden costs. We handle everything : design, content writing, setup, and launch. Why Every Kenyan Business Needs a Professional Website Many small businesses in Kenya rely only on WhatsApp, Instagram, or Facebook. While social media is important, it’s not enough . Here’s what a professional website does for your business: Builds trust with new customers Makes your business easy to find on Google Shows your services clearly, 24/7 Converts visitors into real enquiries Gives your brand credibility beyond social media Your website is your digital shopfront —and first impressions matter. What You Get: A 3-Page Business Website in 4 Days We’ve designed this service specifically for Kenyan ...

There’s something familiar about the first bite. Not because you’ve had this chocolate before — but because it reminds you of something you loved long ago. The Angel Hair Pink Chocolate Bar feels like a childhood treat that grew up with you. Playful. Soft. Comforting. But finished with balance, intention, and elegance. Why This Chocolate Feels Comforting Instantly Before trends. Before “gourmet.” We loved sweets because they felt joyful. This bar brings that feeling back — without the sugar overload. ✨ Cotton-candy angel hair for playful nostalgia ✨ Pistachio nut cream for grown-up richness ✨ Smooth pink milk chocolate that melts gently It’s familiar — but refined. A Flavor That Bridges Past and Present This isn’t candy-store sweetness. 🍫 Creamy chocolate melts smoothly 🍬 Raspberry cotton-candy notes feel light and airy 🥜 Pistachio cream adds warmth and depth It’s the kind of flavor that makes you pause and smile — not rush for the next bite. Why Texture Is the Emotional Tri...

Want a way to make sales without paying for any ads and with zero risk of losing money in doing so? The obvious answer is a big YES, but very few business owners take advantage of running their own affiliate programs, which can do exactly that! Affiliate programs are where you offer others a cut of any sale that they send your way. When this is done online, there’s traditionally special “affiliate links” that they get from you. When they send people through those links that later buy from your site, they’d get credited for and paid a percentage of the sale. You can do a similar concept offline just by letting others refer your prospects directly (and manually crediting them), or even by handing out special “unique” coupon codes to others to hand out to their prospects so you know where they came from. This could be a special coupon that you hand out, with a code or ID on it, so you know where it came from. Regardless, in either case you only pay them after a sale is made, wh...

There’s something familiar about the first bite. Not because you’ve had this chocolate before — but because it reminds you of something you loved long ago. The Angel Hair Pink Chocolate Bar feels like a childhood treat that grew up with you. Playful. Soft. Comforting. But finished with balance, intention, and elegance. Why This Chocolate Feels Comforting Instantly Before trends. Before “gourmet.” We loved sweets because they felt joyful. This bar brings that feeling back — without the sugar overload. ✨ Cotton-candy angel hair for playful nostalgia ✨ Pistachio nut cream for grown-up richness ✨ Smooth pink milk chocolate that melts gently It’s familiar — but refined. A Flavor That Bridges Past and Present This isn’t candy-store sweetness. 🍫 Creamy chocolate melts smoothly 🍬 Raspberry cotton-candy notes feel light and airy 🥜 Pistachio cream adds warmth and depth It’s the kind of flavor that makes you pause and smile — not rush for the next bite. Why Texture Is the Emotional Tri...

Why eat chocolate the usual way… when you can experience it ? The Angel Hair Pink Chocolate Bar isn’t just something to eat. It’s something to explore, pull apart, and savor in layers. A Dessert That Invites You to Play Chocolate should feel alive. ✨ Pink milk chocolate that snaps perfectly ✨ Cotton-candy angel hair that threads and stretches ✨ Pistachio nut cream that flows when broken It’s a hands-on, playful experience that makes every bite a small adventure. Why This Bar Feels Different Forget one-dimensional chocolate bars. 🍫 Layered textures: silky chocolate, airy cotton candy, nutty cream 🍬 Flavor that surprises with each bite 🥜 Sensory experience that’s fun and indulgent It’s not just dessert — it’s an edible toy for adults who want to feel like kids again. Two Bars, Twice the Fun 🎉 Each pack includes two 2.65 oz bars : • One to explore • One to share — or save for later Nutrition details: • 2.5 servings per bar • 96 calories per serving • Serving size: 1.05 oz (...

✨ Your Love Story, 2025-Style ✨ This year, couples are saying goodbye to stiff poses and hello to something unforgettable: • Film-grain nostalgia that feels like a vintage love letter • Candid documentary moments—real tears, real belly laughs, real cake on noses • Sweeping drone views that turn “I do” into a cinematic experience • AI-powered editing that gives us more time celebrating with you—not stuck behind a screen Why does it matter? Because 20 years from now, your wedding album won’t just show how you looked… it will replay how the air felt when you stepped onto the dance floor, how your mum squeezed your hand, how the sunset wrapped the sky around your vows. If you’re searching for Birmingham wedding photographers , looking for trusted wedding photographers near me , or want specialists in Asian wedding photography who understand every tradition and emotion—this is where your story begins. 📸 Ready to plan a day that photographs like a masterpiece and feels like pure joy? ...

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy. So how do future-use coupons work? When customers make a purchase, you give them a coupon for a dollar value or percentage off their next purchase. This is called a “future-use” coupon. It encourages your customers to come back and purchase from you again, and keeps you in their mind. You can even make receiving the coupon dependent on spending a certain amount, to encourage customers to spend more per sale. For example, if you have tennis shop, you could have an offer where if they spend over $100 today they get $25 off their next purchase of $100 or more. Not only does this give an incentive for your customers to spend $100 now, it also gets you an additiona...

SBA 7a loans can be useful for eligible U.S. small businesses comparing funding for working capital, equipment, inventory, qualifying refinancing or other permitted business purposes. This Kevanzo guide explains why borrowers should compare the loan amount, rate, fees, repayment term, collateral exposure, guarantees, lender requirements and monthly payment before applying or accepting an offer. SBA lenders

I bought these thinking, “Okay… they’re just gummies.” I was wrong. Because Peelable Mango Gummies aren’t something you eat once and forget — they’re something you film , replay , and send to your friends . 📱 The Peel Everyone’s Posting About Here’s why creators love them: You grab one. You find the peel edge. You pull slowly… That clean separation. That stretch. That reveal. Instantly satisfying. Instantly shareable. Instantly replay-worthy. This candy was made for camera. 🍬 Two Textures = Infinite Reactions One bite gives you: A chewy mango peel A soft jelly center People react every time: “Wait… that’s the inside?” “Why is that so smooth?” “Okay, I need another.” That contrast is what hooks people. 🥭 Real Mango Flavor That Hits Clean No weird aftertaste. No artificial dye look. Made with real fruit juice, fruit extracts, and natural coloring , the mango flavor tastes bright, tropical, and refreshing. Low sugar. Vegetarian-friendly. Nut-free facility. It taste...

How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price and your sales price, it influences their decision to purchase. By having a “normal” price listed it creates the impression that the deal they are getting is awesome. They’re getting all this value at a price that is way less than “normal”. People love to believe they are getting a bargain and by listing both your normal and sale price side by side, it highlights the value they’re getting for their money. For example, when you list your pricing, write it as, "Normally $197 -- Only $97 Today!" You can also come up with reasons to have such discounts listed. These reasons can be mentioned next to the discounted price as well. These could be things like a holiday special, inventory closeout, end of year special pricing, manager’s special, etc.. Any reason works and makes it ...

Let me ask you something. Have you ever launched an ad that should have worked… Great design. Decent copy. Clear offer. But it flopped? Low conversion rates. High cost per click. Zero traction. Meanwhile, your competitors keep scaling. That’s not luck. It’s data. And GoBeaver AI was built to give you access to it. The Real Reason Most Campaigns Fail It’s not creativity. It’s not budget. It’s not even targeting. It’s this: You’re making decisions without real-time data, without historical data analysis, and without seeing the full competitor Ad Spy picture. Marketing today is driven by: Ad performance metrics Audience sentiment analysis Engagement metrics Strategy shifts based on daily data updates Ad trends across platforms Without those insights, you’re guessing. With GoBeaver AI, you’re calculating. Step 1: See What’s Winning Before You Spend Imagine opening a dashboard and instantly seeing: ✔ Ads with strong conversion rates ✔ Campaigns with optimized cost per c...

It’s often a lot easier to sell to your current customers than to get a new customer. They already like and trust you and know your product/service works. Tap into that opportunity by looking at what else you can sell to your customers that compliments what they bought previously. For example, if you have a resume writing service, you could go out to recent customers and also offer an additional service where you submit their resume to X amount of job ads and write a customized cover letter for each ad, and also submit their resume to several recruitment agencies. One of our followers once had a tech business where he sold server management services, and he was asking me how to increase sales. After pointing out how it’s often much easier to sell to existing customers than get new ones, I asked him what kind of stuff or things his current customers seem to want or ask him for. As I suspected, they were often asking for things like websites, ranking help, etc. amo...

Why Everyone’s Talking About This 3-Pack Peelable Mango Gummy Snack If you’ve seen the viral “peel-and-eat gummies” trend online… You already know how addictive it is to peel, chew, and experience that oddly satisfying texture. But what if those viral peeling gummies actually tasted like real fruit — not just plain sugar? What if every bite felt like peeling open a fresh mango… …revealing a soft, juicy, jelly center bursting with real mango flavor? Introducing: 3 Pack Peelable Mango Gummies 🍑 The snack designed for flavor lovers, fidget lovers, and fun eaters. With 2.46 oz per pack , these 4D Peelable Gummy Candy snacks bring together: ✔ Fun peel-to-eat design ✔ A soft chewy jelly center ✔ Real fruit juice ✔ A wildly satisfying ASMR peel texture ✔ A resealable pouch for grab-and-go snacking It’s not just candy… It’s a full sensory snacking experience. 🍭 Why This Peelable Mango Candy Is Going Viral H2: A Texture You Can’t Stop Playing With These gummies are purposely designed...

Imagine this: You wake up, open your laptop, type a few lines of text… and minutes later, you have a realistic, high-converting UGC-style video — with natural voiceovers, perfect lip sync, brand-aligned visuals, and social-media-ready quality. No camera. No crew. No studio. No editing. No stress. This isn’t the future of content creation — it’s happening right now with OhSoReal AI . Why Most Brands Struggle Online Brands, creators, agencies, and ecommerce sellers face a brutal reality: ❌ Low engagement ❌ Inconsistent content ❌ Weak online presence ❌ Expensive production ❌ Content burnout ❌ Poor ad conversion ❌ Declining reach ❌ Scaling challenges Meanwhile, social platforms demand UGC-style video — real faces, authentic energy, story-driven visuals, and relatable messaging. Traditional production is slow, expensive, and exhausting. OhSoReal AI changes that. From Script to Video in Minutes With OhSoReal AI, creating professional, social-ready videos is as simple as: Type...

Rogues, Identity, and the Spirit of Improvisation. The story of the effects house belongs in Rogues in Paradise since rogues-- in your meaning-- are individuals who flex the rules, reimagine the possible, and develop new methods to survive and prosper. The goods house is a rogue structure. It defied the plantation system. It challenged the reasoning of land control. It embodied the improvisational genius of normal Bajans. And like the characters in your book-- Ace, Woolly, Yardfowl, Muriel-- the goods house was bold, unconventional, and quietly defiant. As you often state:. Barbadians did not inherit flexibility-- they produced it. The goods home is the architectural evidence. Derived from the True Story Rogues in Paradise.

Instead of waiting for leads to come to you, go to them! Many people just build an opt-in page or a squeeze page and wait for leads to sign-up or reach out to them - so instead of waiting for people to find your store and buy from you - actively go out and find prospects. Look for questions that are being asked, which are relevant to what your business provides, on forums, Q&A sites (like Yahoo Answers or Quora) and social media such as Facebook and Twitter. Now take a couple of minutes to answer those questions, making sure you provide value first and foremost. This will help you gain extra exposure for your business, help build you up as an authority in your niche, start to build trust between you and possible customers and potentially land you some sales. For example, if you have an SEO service, look for questions on the best ways to optimize websites. Then you could leave an answer such as, “Here are 3 tips I find work well…(insert your tips h...

What if your candy wasn’t just food… But a challenge? A game? A peel test? A texture quest? That’s exactly what Peelable Mango Gummies feel like the very first time you try them. People don’t just eat these gummies… They play with them. 🎮 XP LEVEL UNLOCKED: The Peel Challenge Every gummy is its own mini-level: Level 1: Grab the mango-shaped gummy Level 2: Find the peel edge Level 3: Slowly pull the skin back Level 4: Reveal the soft jelly core Level 5: Bite… and feel the explosion of real mango flavor It’s chewy. It’s satisfying. It’s weirdly addictive. You don’t rush it. You experience it. 🧃 Powered by Real Fruit Flavor Let’s talk about the taste. This isn’t fake “mango candy” flavor. This is made with real fruit juice, fruit extracts, and natural coloring . You get: Authentic tropical mango taste No artificial dyes No harsh chemical aftertaste Natural preservatives Clean-label candy feel It’s smart candy. With real flavor. 💼 Built for Real Life Missi...

Being that the blogging company is so competitive it is necessary to supply something nobody else does. Always be sure your headings mirror the web content of your blog post. If you're looking a fast path to acknowledgment, temporary Roi then blogging is the not right course for you. If your uploading routines are unpredictable numerous will end up being disappointed as well as not even bother to examine back for brand-new updates Marketing advertisement room on your blog can produce a nice monthly income. The key to being a terrific guest blogger is to write brief (3 to 6 or two paragraph) blog posts that are fascinating, informative, amusing and also relevant to the subject of the blog (and your site). Naturally they must have a link to your internet site Knowing this will certainly help you much better utilize your very own time insofar as just how you prioritize it for creating blog website traffic at these different sources. There are particular blogging suggestions that every...

There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. Even on high priced items the same tricks can work. For instance, you’ve probably never seen a car advertised for $30,000. Instead, you’ll see it advertised for something like $29,995. Amazingly enough, on that last example, some people will walk away thinking that the car is $29,000 in their head (even though they’re smart enough to know that it’s obviously $30,000). In the past many marketers have used 9 or .99 to end the numbers in, but it seems that there’s been a growing trend lately that 7, .97, 5, or .95 seem to stand out even more and appear even less expensive. Crazy stuff, but it can definitely work. And it’s doubtful that you’ll miss those few cents after increasing your conversions....

It’s time to check out the competition!! In school it may have been called cheating, but in the business world it’s just good old-fashioned market research! Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There’s also a couple of basic ways to see what your competitors are up to - follow them on social media and subscribe to their blogs and newsletters. If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what their follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business. For example, if you sign up to a competitor’s newsletter, you can see how they nurture a lead and turn it onto a sa...

Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we're dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness. The reality that most people miss, and it's a well-kept secret, businesses are people. They are decision makers, executives, highly paid company officers, and even midgrade managers. At the end of the day though, they are people, selling to other businesses is no different than selling to people, except that you have to consider the kind of person you're selling to. Much of this involves trying to get into a person's head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these...