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How to Go From Having Customers Balking at Your Price to Being Ready to Buy – the Power of the Word “Only”

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How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you use to describe your pricing can make a big difference to your sales. Something as small as just putting the word “only” before your pricing can increase your sales. For example, if your price point is $97, instead write "Only $97." Psychologically, by putting “only” in front of the price, you are making little of the price, implying that it isn’t that big, and is a good deal. While it may seem small, little tweaks can have a big impact on conversions. How we “frame-up” and train our customers to think about our pricing can influence their buying decision. By using the word “only” before your price (eg, “Only $97” vs. “$97”) it psychologically implies the value...

How Split Testing Can Massively Increase Your Conversions and Sales

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Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re happy. If it doesn’t, they think that the offer simply doesn’t work. That’s a horrible way to go about it. If your first attempt doesn’t work, you’ll want to create several different versions of all of those to see if maybe it’s something in your sales copy. And even if you get lucky and get a winning offer right off the bat, you’ll want to constantly test new things in the sales copy to see if you can increase clicks to your ads, lead conversions to your opt-in pages, sales to your sales page, and upsells to your upsell pages. It doesn’t have to be hard. Even just changing around headlines or little things here and there can often have drastic effects. For instance, you might find that changing a headline and shortening down the length of an opt-in page might boost your lead conversions from 20% to ...

The Marketing Tip To Boost Your Sales: Sending “We Haven’t Seen You In A While” Cards With An Incentive To Buy

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Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the table in doing so. One thing that you can do to help remind your prospects and customers about you is to send either an e-mail or a card with something like a thank you note along with an incentive to take some further action (like a discount or a freebie leading into a sales offer of yours). For instance, if you have leads that haven’t bought from you but who’ve expressed an interest of some kind, you can either automatically (via an autoresponder) or manually follow-up with them by writing an e-mail saying how you haven’t seen them in a while, want to thank them for previously reaching out, and then letting them know about either a freebie you’re currently offering, which can lead into a paid offer, or a discount or other incentive/deal that you currently have. This can help revive old, “dead” leads in...

The Limited Peach Gummy Everyone is Talking About 🍑

Some candies come and go. Some leave you wishing you’d tried them sooner. Peelable Peach Gummies are the latter. A seasonal, limited-edition treat that turns everyday snacking into something special. Once it’s gone, it’s gone — and your taste buds will notice. A Peelable Candy Unlike Any Other Each gummy is crafted for interaction: Peelable gummy candy outer layer Soft, juicy jelly center Fun peach shapes inspired by real fruit Every bite feels like discovering a new flavor secret. Peach Flavor That’s Worth the Hype 🍑 Balanced sweetness, fresh fruit taste, and lightness combine to make this candy unforgettable: Fruit-inspired gummies Natural coloring gummies Low-sugar candy Artificial dye-free It’s the perfect seasonal flavor — bright, refreshing, and satisfying. Interactive Fun in Every Pack Each 2.46 oz resealable pack is designed for: ✔ Sharing with friends ✔ Travel and road trips ✔ Social snack moments ✔ Collecting before it disappears Two textures in...

🍊 Explore the World, One Peel at a Time

Imagine taking a bite of candy… and being instantly transported to a tropical island. With Peelable Mango Gummies , every peel is a mini adventure: a chewy peel gives way to a soft, juicy jelly center bursting with real mango flavor. It’s not just candy. It’s a taste expedition . 🌍 Exotic Flavor Combinations in Your Pocket From street snacks in Asia to tropical treats in the Caribbean, people around the world crave interactive, fruit-inspired candies . Peelable Mango Gummies bring these exotic flavors straight to your hands: Authentic mango juice Natural fruit extracts Bright tropical flavor No artificial dyes or flavors It’s like a little passport in every gummy. 🎒 Perfect for Every Explorer On a road trip? Backpacking? Office snack break? The 2.46 oz resealable pack travels as well as you do. Take it hiking, camping, or just keep it in your backpack for that mid-adventure snack. 🍬 Interactive Snacking for Fun and Curiosity Peeling the gummy is half the fun: Fir...

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

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Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services. For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them. This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple ...

How To Sell To Other Businesses

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Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we're dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness. The reality that most people miss, and it's a well-kept secret, businesses are people. They are decision makers, executives, highly paid company officers, and even midgrade managers. At the end of the day though, they are people, selling to other businesses is no different than selling to people, except that you have to consider the kind of person you're selling to. Much of this involves trying to get into a person's head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these...