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Beyond Guesswork: The Science and Practice of Algorithmic Attribution

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Algorithmic Attribution (AA) is one of the  latest   techniques that marketers can use   to evaluate and optimize  the  performance of their marketing  channels.   AA maximizes  the value of each   dollar spent by assisting marketers   invest more effectively . Although algorithmic attribution has   many advantages , not all businesses  are  qualified .   There are many who do not have access  Google Analytics 360/Premium  accounts which   can make algorithmic attribution feasible . The  Advantages  of Algorithmic Attribution Algorithmic Attribution (or Attribute Evaluation and Optimization , or  AAE , for short ) is  an effective , data-driven way of evaluating  and optimizing  channels for marketing .   It  aids marketers determine   the channels that are most effective in driving conversions   efficiently, while simultaneously optimizing their   the amount of media spent across  channels. Algorithmic Attribution Models can be  constructed using  Machine Learning (ML) and  developed ...