The Power Of Digital Marketing

Are you tired of falling for skincare myths that promise flawless skin but deliver disappointing results? It's time to separate fact from fiction and uncover what really works for your skin. In this blog post, we'll debunk common misconceptions about skincare and reveal the truth behind cleansing, moisturizing, sunscreen use, essential ingredients to look for in skincare products, and effective skincare routine tips for maintaining healthy and radiant skin. Let's start by addressing the truth about cleansing. Contrary to popular belief, over-cleansing can strip your skin of its natural oils, leading to dryness and irritation. Instead of harsh cleansers that leave your skin feeling tight and uncomfortable, opt for gentle cleansers that effectively remove dirt and impurities without compromising your skin's natural barrier. Remember, less is more when it comes to cleansing! Next up, let's debunk moisturizing myths. Many people believe that oily or acne-prone skin d...

by  Emily Linehan   With so many sunscreen choices on the market, it can feel overwhelming as to which sunscreen to use. I believe that having basic knowledge of how they work and understanding what the claims mean (SPF, broad spectrum, etc.) is important so you can make the best sunscreen decisions for yourself and your loved ones.  What type of sunscreen should I choose? When choosing a sunscreen, it is important to know that there are basically 2 types of sunscreens: Chemical and Physical/Mineral Chemical sunscreens  (oxybenzone, avobenzone, octisalate, octocrylene, homosalate, or octinoxate) undergo a chemical reaction with the UV rays, absorbing them and then release the extra energy as heat. The sunscreen's chemical reaction is only for a limited amount of time. Hence, you will have to reapply every 2-3 hours to ensure you are still protected.  “Physical” or “Mineral” sunscreens  (zinc oxide or titanium dioxide) create a barrier of protection that reflect and scatter the UV r...