The Power Of Digital Marketing

One of the biggest misconceptions about lead generation funnels is  “Build it and they will come” .  A lead generation funnel is not a field of dreams… (And this also applies to every other kind of  funnel) .  I am always shocked by how many business owners really struggle to make their funnels profitable. In most cases, they’ve encountered these challenges because they haven’t applied the same marketing principles to their funnel that they normally would apply to any other marketing strategy.  I see it all the time. They spend all their time, energy, and money adding all the extra bells and whistles to the funnel itself, and they forget about the basic needs that  must be met  in order to attract and reach the right target avatar.  Back in the day, I admit, I was guilty of this too! I used to think the more complicated it was, the more successful it would turn out to be. I literally tried to automate every component, and add every “frill” I could, and guess what?  It was only when we 

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation  (aka continual improvement ).  The commitment to always be striving for  new, better and different  allows your company to  stay relevant and service your clients   even  better.  I’m always shocked to discover most businesses fail to use  one of the most powerful tools  in their tool box when it comes to finding out EXACTLY how to service their clients better  (Maybe it’s obvious, therefore it’s often missed)... And if you aren’t doing this to some degree in your business, it’s never too late to start…    One of the quickest ways to innovate and take steps to improve your business is by  asking the most important person or people in your business . Who are the most important people in  any  business? Your clients.  Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. 

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our  limiting belief system .   We all have them. Our beliefs are deep seeded  (basically anchored)  in our subconscious mind.  For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”?  These are examples of limiting beliefs that people  construct in their mind that they then think to be true.  They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly.  Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire. What causes our l

As Entrepreneurs,  our list  is one of our most important assets.  The second most important asset is one that I find missing in 9 out of 10 Entrepreneurial businesses.   Yet, it’s a vital piece to not only sustaining a business, but in growing and scaling it too...  Standard Operating Procedures   (a.k.a.  SOP ) I’m sure you’ve heard this term before. A SOP is a detailed documentation of instructions  (written or visual)  that describe each step of a process or task.  The purpose of SOPs are to increase efficiency and deliver consistent outcomes each and every time.  In many cases SOPs are used to ensure compliance with operational practices.   Why are these so important?  Processes that aren’t documented leave room for errors and mistakes.  Clear enough, right?  Now consider these reasons that may not be so obvious… When people on your team have a SOP to follow, they are  more productive , as they have  exactly  what they need to complete the task at hand.  Without clear instructions