The MOST Dangerous Number
As with most advice shared with you as a kid, rarely do you understand what it means until later in life… One I heard more than a few times growing up was, “Don’t put all your eggs in ONE basket.” As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends. Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student, (as that was my dream school) . Thankfully I got in, but what devastation I would have felt (she realized this as well) if I wouldn’t have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology. After college, when I started in sales, my managers would heed this same warning when it came to clients. ONE is dangerous. If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him sa...