The Power Of Digital Marketing

30 days.  I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family… Everything.  That wasn't supposed to be me...  But it was.  I'm gonna tell you how I got there  (so you never have to).  In my 20’s they called me the “golden boy” because everything I touched turned to gold. At the time I was working in sales for a 50 year old plastic packaging company. I got an idea for a new division. I brought it to senior management. They said yes.  And we moved forward. I grew that division to 45 million in annual revenue in less than five years. From there, I became the CEO of the first digital portrait studio chain in the United States. When we brought it into franchising, things really started to take off. Before long, I became known as one of the young guns of franchising. We were growing… millions upon millions in revenue, ranked one of the top 15 hot franchises by Entrepreneur Magazine by year five. I had this formula for success all ...

The last two components I’ve outlined definitely pave the way to reach your ideal clients , but how do you successfully use your lead generation funnel as a vehicle that ultimately leads to a sale? (Notice how I emphasized "ultimately"? I will explain this a bit later) . My answer is always the same when it comes to any lead generation activity. It begins with Value Creation . When you lead with VALUE , you can never lose. Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. When you lead with value, your results are more consistent, predictable, and you create a bigger impact. Value creation allows you to successfully differentiate yourself from your competitors. You know as well as I do, your prospects have many options. Our world these days offers endless access to such a vast array of products and services (especially online) . And the more choices we have, the harder it is to make a decision. Where does that...

Ever been guilty of answering text messages during a meeting? Or checking email while you’re on a video call? MOST OF US do it. And if you said yes, who could blame you? Growing and scaling your business comes with a seemingly never ending to-do list. In our minds, it’s simply smart thinking to make the best use of our time, right? When your company is growing fast, we’re forced to find ways to “fit it ALL in”. But here’s something that may shock you… On average, people who try to multitask take 50% longer to complete a single task and make 50% more errors in their work than people who stay focused. Suddenly multitasking doesn’t sound like such a great way to get more done, does it? But, we were brought up believing that in order to be productive we must learn to multitask to reach our goals and get things done… At least I was . Here’s the problem with that… When you are moving the needle on multiple projects at one time instead of focusing on making significant headway on on...