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How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

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Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services. For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them. This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple ...

Unleash Your Inner Strength with the Ladder of Hell Workout

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If you’re looking to ignite your fitness journey and push your limits, the Ladder of Hell workout might be just what you need. This high-intensity exercise routine is designed to test your endurance, strength, and mental fortitude. So, what exactly is it? Let’s dive into this electrifying challenge that promises both sweat and satisfaction. ### What is the Ladder of Hell Workout? A Deep Dive into the Challenge The Ladder of Hell workout involves a series of progressively challenging exercises that build on each other, creating a relentless ladder to climb. Typically structured around interval training, it often includes bodyweight exercises such as burpees, squat jumps, or push-ups. The goal is simple: start at the bottom rung with one rep of an exercise and ascend by adding one additional rep for each successive round until you reach an intimidating peak—hence the name “Ladder of Hell.” This format not only keeps participants engaged but also ensures a comprehensive full-body workou...

Make It Easy For Customers To Buy: How Offering Free Trials/Demonstrations Can Boost Your Sales

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Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be a great way to alleviate a potential customer’s fears and make them confident the product will work for them. Also, once someone has tried something free they often feel obliged to reciprocate by purchasing from you - it’s the principle of reciprocity in action. For example, if you have a software product, offer a free 30 day trial, so customers can see how it works, use it and see the results they get from it. You’ll get customers who may have sat on the fence or not purchased previously all of a sudden be ready to buy because they can get a chance to experience how great the product can actually be for them. There’s one tip we’ve learned over the years that can greatly increase your retention rate here (or essentially how many stay on past the trial period), and that’s to offer a free trial, but re...

How To Use Social Media Effectively

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According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2017. Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe. The world has progressed to the point where everyone wants everything right at their fingertips. They want what they want constantly and they want what they want NOW. That is the number one rule of social media. If it's used effectively the rewards are great. You want a social media page that • Is active • Has a large, engaged, and growing following • Speaks to a large, relevant audience that translates into business conversions. Using social media in a way that accomplishes these things can be tricky, but it also can be done. Consider some of the following guidelines: 1: Headlines Matter: You may have heard this famous proverb “don’t judge a book by its cover” but let's be honest with ourselves. We are visual creatures w...

How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells

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One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee. For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more. That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee). ...

From Green to Black: Unlocking the Secrets of Tea Types

Tea is a beloved beverage enjoyed worldwide. It has a rich history and an incredible variety that can sometimes feel overwhelming. Each type possesses unique characteristics and flavors, and understanding these distinctions can enhance your tea-drinking experience. Let's embark on this flavorful journey and unlock the secrets of tea types! The Journey of Tea: An Overview of Tea Types All true teas originate from the Camellia sinensis plant. Still, the processing methods used after harvesting lead to a fascinating array of varieties broadly classified into six main categories: green, black, oolong, white, yellow, and pu-erh. Each type offers distinct flavors and health benefits. While green and black teas are the most recognized globally, oolong provides a delightful middle ground between these extremes. Meanwhile, herbal teas (though technically not "true" teas) add another layer of diversity to our choices. Green Tea: The Antioxidant Powerhouse Green tea is often hailed...

Shop Local, Give Local: Unforgettable Made in Washington Gifts for Everyone on Your List

In a world dominated by mass-produced goods, there is something truly special about supporting local artisans and craftsmen. When you choose to shop local, you not only bring home a unique and one-of-a-kind piece but also contribute to the preservation of traditional craftsmanship and the local economy. Made in Washington gifts embody the spirit of the Pacific Northwest, offering a diverse range of handcrafted treasures that are exclusive to our region, making them even more special.  In conclusion, shopping locally not only supports talented artisans but also plays a crucial role in the local economy. By choosing Made in Washington gifts, you are not just giving meaningful gifts that tell a story and showcase the beauty of our state, but also contributing to the livelihoods of our local community. Whether you're looking for a thoughtful souvenir or a delicious treat to share with loved ones, Made in Washington gifts are sure to leave a lasting impression. So why not spread some j...