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Showing posts from November, 2025

Want to Charge More for Your Services? And Still Have People Lining Up to Buy From You? Here’s How!

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So how can you charge more for your services? How can you increase your price tag and still have customers lining up to buy from you? One easy way is to change your offer from a simple product/service to a done-for-you offer. What does this mean? Check out this example below. Say, instead of charging $5 to write an article, you instead charge $497 to $997+ to write five articles, create a blog, post the articles up, optimize it for their keywords, and have a custom graphic or two. If you were to outsource a $5 article for $3, the first example only gives you a $2 profit, or if you were to write it yourself, you'd be trading $5 for 30 minutes, at best, of your time ($10 an hour on the higher end if you’re super fast).  However, if you were to offer the second, more premium example, you could outsource the articles for $15, allocate $10 for some custom graphics on Fiverr.com, and put in $25 to $50 to outsource the custom blog with SEO (blogger.com blogs, for instance, can be m...

✨ A Taste of Dubai Without Leaving Home: The Chocolate Bar That Feels Like a First-Class Experience 🍫✈️💛

What if a single bite could transport you somewhere? Somewhere warm. Somewhere golden. Somewhere where luxury isn’t an upgrade — it’s the standard. That’s exactly what people are feeling when they taste the Dubai Chocolate Bars featuring creamy pistachio and crispy kunefe layers wrapped in silky milk chocolate. It’s more than a sweet treat… 👉 It’s a culinary passport to Dubai. 🌆 The Flavor Experience: Inspired by Dubai's Golden Gastronomy Dubai is known for extravagance — from gold-dusted cappuccinos to rooftop dining overlooking futuristic skylines. This chocolate captures that same spirit: Creamy pistachio filling that echoes Middle Eastern dessert traditions Buttery kunefe layers that offer texture and sophistication A velvety milk chocolate shell as smooth as a five-star resort experience This isn’t simple candy… 💎 It’s dessert craftsmanship. Every bite feels intentional — layered, balanced, unforgettable. 🍫 A Premium Duo Designed for Enjoyment (and Sharing… ...

Stride into Fitness: How Walking Treadmills Can Elevate Your Health

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In a world where convenience often trumps motivation, walking treadmills have emerged as a game-changer for fitness enthusiasts and casual exercisers alike. Why choose a walking treadmill, you ask? The answer is simple: they provide an accessible way to incorporate physical activity into your daily life without stepping outside or battling the elements. From weight management to improved cardiovascular health, the benefits are compelling. Walking has been shown to lower blood pressure, reduce stress levels, and even enhance mood through the release of endorphins. Regular use of a treadmill can help maintain a healthy weight while also reducing the risk of chronic diseases such as diabetes and heart disease. Plus, it’s low-impact—gentle on joints yet effective in burning calories. If you’re looking for an efficient way to boost your overall wellness, investing in a walking treadmill might just be the perfect solution. Now that you’re sold on the idea, how do you find the right walking...

Why Fallowfield, Ottawa is Your Next Home Sweet Home: A Must-See Listing

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Nestled in the picturesque landscape of Ottawa, Fallowfield stands out as a vibrant community that effortlessly blends suburban tranquility with urban convenience. If you’re on the hunt for your dream home, look no further—this charming neighborhood offers an inviting atmosphere that feels like a warm embrace from the moment you arrive. *Discover the Charm of Fallowfield: A Community Like No Other** Fallowfield exudes a unique charm that captivates residents and visitors alike. Tree-lined streets, well-maintained parks, and friendly neighbors create an idyllic environment perfect for families and individuals seeking connection. The community hosts various events throughout the year—from farmers' markets to seasonal festivals—fostering camaraderie among residents. Imagine savoring delicious local produce while chatting with your neighbors or enjoying a summer evening filled with laughter at a community barbecue. This is not just a place to live; it’s an experience waiting to unfol...

🚨 The Viral Dubai Chocolate Bar Everyone Is Trying to Get Their Hands On 👀🍫 (And Yes… It Lives Up to the Hype)

If you’ve seen the videos… you already know. People aren’t just tasting this chocolate. They’re filming it. Posting it. Sharing reactions. And the response? 🔥 “OMG this is insane.” 🔥 “This is the richest chocolate I’ve ever tried.” 🔥 “Worth EVERY bite.” So what’s behind the hype? 👉 A Dubai-inspired luxury chocolate bar with a creamy pistachio center and crunchy kunefe layer , all wrapped in velvety smooth milk chocolate. If you’re wondering whether it’s just another cute trend or an actual unforgettable flavor experience… Let’s find out. 🥇 First Impression: It LOOKS Like Luxury Before you even open the wrapper, one thing stands out: 💛 It feels expensive. The packaging is premium, gift-ready, and screams “exclusive treat.” This is NOT the kind of chocolate bar you toss in with groceries. This is the chocolate you: ✔️ Give as a premium gift ✔️ Share only with people who deserve a bite ✔️ Hide from kids because it’s too good 😆 🍫 The First Bite: Smooth. Soft. Melt-In-Your-...

How to Convert More Sales By Using The Power of A Guarantee

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Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an out if they don’t like the product. Psychologically, it also gives them confidence in your product - as why would you be offering a guarantee if you weren’t confident in your product? Now, to be clear, make sure you do offer a great product before you whack an awesome guarantee on it! For example, if you have a mattress company, you could offer a guarantee and word it like this: “Try our mattresses risk free for 30 days - In the unlikely event that you’re not 100% satisfied with your mattress we will give you 100% of your money back.” A guarantee like this takes the risk out of buying for your customers and gives them confidence in your product. Most people won’t take advantage of the guarantee and the amount of returns you’ll have versus the increase in sales will be well worth it. And having said that, it’s often best to...

The Best Treadmills for Home Use: Elevate Your Indoor Running Experience

Investing in a treadmill can be a game-changer for your fitness journey, especially when unpredictable weather or time constraints make outdoor running challenging. However, with numerous options on the market, choosing the right treadmill can feel overwhelming. Here’s a guide to help you navigate the world of home treadmills and enhance your indoor running experience. ### Choosing the Right Treadmill: Key Features to Consider When selecting a treadmill, it’s crucial to consider several key features that align with your fitness goals and space constraints. First and foremost, **motor power** matters; look for a machine with at least a 2.5-3.0 CHP (continuous horsepower) motor if you plan on running frequently. Next, evaluate the **deck size**—a longer and wider belt accommodates various strides and heights comfortably. Another essential feature is the **incline function**; many modern treadmills offer adjustable inclines that simulate hill workouts, adding variety to your routine whi...

How A Themed Promotion Can Boost Your Sales

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Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them up during a peak buying period. For example, the vast majority of people are probably already buying lots of stuff over Christmas, Valentine’s Day, Black Friday, etc., so you can ride that wave while they already have their credit cards out, while also standing out amongst the crowd of competitors by having something that they perceive as a special deal.   Similar to other promotions, it’s often best to have these be very limited time deals (even if you bring them back multiple times) so prospects don’t have the opportunity to sit on the fence too long. Three or so days is often the perfect amount of time to offer a special promotional deal, as long ...

🍑 The Snack That Brings Out Your Inner Child

Meet the 3 Pack Peelable Peach Gummies Everyone’s Talking About Remember when candy used to feel magical ? When opening a snack meant excitement… When flavors were bold, textures were fun, and eating wasn’t rushed — it was joy ? Somewhere between growing up, busy schedules, and “grab-and-go,” we lost that. But now? One viral fruity snack is bringing that feeling back — one satisfying peel at a time. 🍑 This Isn’t Just Candy — It’s a Moment Introducing the 3 Pack Peelable Peach Gummies — the playful, juicy, peel-to-eat gummy that lets you slow down and enjoy every bite. Instead of ripping open a bag and chewing without thinking, these gummies invite you to: ✔️ Peel ✔️ Feel ✔️ Taste ✔️ Savor It’s candy built for fun, flavor, and sensory satisfaction. 🍑 Why Everyone Is Obsessed It starts with the outer layer — a firm, chewy skin you gently peel away. Then comes the surprise: A soft, smooth, jelly-like center bursting with sweet real peach flavor made from real fruit juice. Two l...

🍑 The Candy You Don’t Just Eat — You Peel! 🍬

Discover the Internet’s Favorite Snack: 3 Pack Peelable Peach Gummies What if candy could be more than just something you eat? What if it could be an experience — something you play with, peel, and savor one layer at a time? Welcome to the world of Peelable Peach Gummies — the fruity, juicy, two-texture candy that’s taking over TikTok, YouTube, and snack aisles everywhere. 🍑 A Snack That’s as Fun as It Is Flavorful Each Peelable Peach Gummy lets you peel away the chewy “skin” to reveal a soft, jelly center bursting with real peach flavor . It’s not just candy — it’s an interactive treat that turns every bite into a sensory adventure. Imagine the first peel… that gentle tug as the outer layer comes off. Then, the soft jelly center melts in your mouth, delivering that fresh, juicy peach taste that feels like summer in every bite. This isn’t just about sweetness — it’s about experience, texture, and fun! 🍑 Made with Real Fruit Juice for Authentic Flavor These aren’t your typical...

Eavesdroping a Culture That Forgot How

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I realised we had turned thinking into a public show, where every opinion had to be in-the-moment, absolutely sure, and broadcast. But wisdom doesn't live there. Wisdom needs room, a quiet pause, and the courage to sit with something long enough for it to settle. For ages, I believed staying quiet was self-protection. Now I understand silence can become agreement. And the same patience that helped us raise families, build careers, and navigate life is exactly what this moment still needs. If you've ever felt out of place in a world that rewards reaction, you're not behind. You're someone who still knows how to think. What surprised me most was discovering others doing the same: people who valued depth, people who still knew how to listen, people who sensed that the noise couldn't be the whole story. If you've ever felt a quiet pull toward clarity, trust it. Some of us are wired to pause, notice, and look again. Chaos isn't the enemy — it's where clarity ...

Keep Your Home Comfortable: Why HVAC Maintenance Matters

Your home’s HVAC system works hard. It keeps you cool in summer and warm in winter. Many people ignore their heating and air conditioning systems until something breaks. This leads to costly repairs and high energy bills. Regular HVAC system maintenance prevents these problems. It is a vital service for your home. Proper care extends your system's life. It also improves energy efficiency. Seasonal checks are important. AC maintenance prepares your air conditioner for the heat. A furnace check prepares your heater for the cold. This simple care keeps your air quality high. Residents in Rockville, MD trust experts for their HVAC needs. Regular service gives you peace of mind. It ensures your comfort all year. Do not wait for an emergency. Schedule your maintenance today. HVAC system cleaning

How To Unban Your Banned Facebook Advertising Account

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There is nothing more frustrating than going to run a Facebook ad and seeing it disapproved or banned completely. Even worse is when Facebook deactivates your ads account as a whole. People experience this with their business and personal accounts all the time. It can be devastating, especially if you can't get back online. Still, if your account has been banned from running ads, it may not be the end of the world. New or Reinstated The First step you will need to take is to figure out what's going on and with which account. If your Facebook business account has been disabled, you may simply be able to create a new one and try to be careful in the future. If your personal Facebook account has been disabled, however, there may be something going that is much more serious. Creating a new personal Facebook account for ads will probably not be possible since Facebook is usually very meticulous about tracing duplicates. First Things First, Visit The Ads Manager Before ...

Meet the Treat That’s Too Cute to Resist: Fluffimals Edible Marshmallow Friends 🦊🐧🐱🦥

What if snack time didn’t just taste good… …but felt like opening a magical surprise ? Most candies are just candy — predictable, boring, and quickly forgotten. But Fluffimals Edible Marshmallow Friends are not just snacks… They’re characters . They’re collectibles . They’re bite-sized joy in 3D form . And once you taste them… You’ll understand why kids (and even grown-ups 🤭) can’t stop raving about them. 🌈 A Snack That Sparks Imagination Picture this: A lunchbox opens… kids peek inside… And boom — Fizzle the Fox, Blizzie the Penguin, Meowmie the Cat, and Sloffee the Sloth are staring back. But these aren’t stickers or toys. They’re edible, soft, gourmet-style marshmallow treats crafted in full 3D detail — vibrant, squishy, colorful, and almost too adorable to eat. Almost. 😉 😋 Flavors That Surprise (In the Best Way) Forget basic vanilla or plain marshmallow. Fluffimals offer fun, chef-inspired flavors like: ⭐ Strawberry Lychee Smash 💙 Blue Raspberry Blast 🌸 Cheesy B...

🍫✨ The Viral Pink Chocolate Bars Everyone Is Talking About (And Why They’re Selling Out Fast!)

If you’ve been scrolling through TikTok, Instagram Reels, or YouTube Shorts lately… you’ve probably seen them . The shimmery pink chocolate bars breaking the internet. People aren’t just eating them… They’re unboxing them, reviewing them, filming reaction videos — and going viral doing it. Today, we finally get to talk about why these 2 Pack Angel Hair Pink Chocolate Bars are becoming the must-have trending gourmet treat of the year — and why they're selling out faster than anyone expected. 💖 So… What’s the Hype About? These aren’t your ordinary chocolate bars. Inside the glossy pink shell hides something unexpected — a luxurious fusion of cotton candy strands + creamy pistachio filling . It’s sweet. It’s silky. It melts in your mouth in seconds. One bite feels like a soft cotton candy cloud wrapped in rich chocolate velvet — the type of snack experience people film just to prove it’s real. 🍬 Viral Flavor + Eye-Catching Color = Guaranteed Attention Let’s be honest… Some sn...

24 Hour Emergency Reliable Commercial HVAC Service is Key

Your business depends on a functional HVAC system. EMBS HVAC delivers comprehensive commercial HVAC services in Washington, D.C., and Maryland. We offer new system installations, swift diagnostics, and HVAC repair Washington D.C. Preventative maintenance is essential. Protect your investment with an HVAC maintenance plan. Timely service reduces long-term costs. We serve office buildings and multi-unit properties, including those in Suitland, MD. Choose a partner with deep commercial expertise. FAQ Q: Why is regular maintenance important for my commercial system? A: Maintenance preserves system function. It helps your HVAC unit achieve energy efficiency and acceptable indoor air quality. Reference: ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers) Link: https://www.ashrae.org/technical-resources/bookstore/standards-180-and-211 Quote: "Standard 180 establishes minimum HVAC inspection and maintenance requirements that preserve a system's ability t...

How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells

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One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee. For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more. That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee). ...

How Going For The "Big Fish" Deals Can Increase Your Business

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Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them. It’s amazing what can happen when you try to go for the bigger clients or choose bigger businesses to partner with. Just a single deal can often make for a very good month (or even year!). There’s two main ways of doing this. First, you can target more high-end prospects with higher end offerings. By raising your prices and offering more “done for you” services and products, you can try to target the elite buyers instead of focusing on being the low-priced leader barely scraping by. The second way is to try to focus on big “competitors,” or on other business owners who are far bigger than you in a similar market, but not necessarily competing, and then trying to strike a deal with them to sell or promote your offers (for a big cut). If you make this hands-free, sup...

🍫 Angel Hair Pink Chocolate Bars — The Viral Cotton Candy & Pistachio Cream Sensation 💖

Viral Pink Milk Chocolate with Cotton Candy & Pistachio Cream ✨ | Trending Gourmet Snack Gift If you’ve been scrolling through TikTok or Instagram lately, you’ve probably seen them — the Angel Hair Pink Chocolate Bars that everyone’s obsessed with. With their dreamy pink hue, melt-in-your-mouth texture, and irresistible cotton candy + pistachio cream filling, these bars aren’t just a snack… they’re a luxury experience . This isn’t just chocolate — it’s the viral treat you need to try before everyone else does. 💕 The Viral Pink Chocolate Everyone’s Talking About There’s a reason these pink chocolate bars are trending across social media. Every bar is a masterpiece — blending the nostalgic sweetness of cotton candy with the creamy, nutty richness of pistachio cream . From the moment you unwrap it, you’re greeted with a silky pink sheen that looks almost too pretty to eat. Then, one bite — and the chocolate begins to melt luxuriously on your tongue , releasing layers of flavor tha...

How To Optimize Your Content For On-Page SEO

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Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine. For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google. Choosing Your Keyword The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type i...

🍋 Discover the Snack That Everyone’s Talking About: The 3 Pack Peelable Mango Gummies 🍬

A Fun, Flavorful, and Totally Addictive Snack Experience You’ll Want to Peel Again and Again! Imagine biting into a chewy, fruity gummy that you actually peel — revealing a juicy, soft jelly center that bursts with mango flavor 🍈. Sounds too fun to be real? Meet the Peelable Mango Gummies , the latest viral snack sensation that’s taking over TikTok, YouTube, and snack shelves everywhere! 🍭 The Peelable Candy Adventure You Never Knew You Needed If you thought candy couldn’t surprise you anymore, think again. The 3 Pack Peelable Mango Gummies are not your average fruity snack — they’re an experience . Each gummy is designed to mimic the texture of real fruit. You get to peel away the chewy outer skin before sinking your teeth into the soft, jelly-like center . It’s a two-texture candy adventure that’s playful, satisfying, and irresistibly fun for both kids and adults alike! 💡 Pro Tip: Freeze them for a cool, chewy treat that adds a refreshing twist to your snacking routine. 🥭...

Why Does Everyone Lose Money on Facebook Advertising

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If you haven't tried Facebook ads already and you know a lot of people who have, you probably don't want to. They're uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you've probably heard plain and simple that Facebook ads don't work. Everyone who tries just loses their money with minimal results. First, let's dispel that myth. Not everyone fails on Facebook marketing. It is a highly effective platform, but only if you succeed in utilizing it's tools properly. 1. They Don't Test Their Audiences Audience testing is going to be the very first step you use to build on your Facebook ad campaign success. The target audience you choose through Facebook will vary based on your industry and business type, and who you're trying to reach with your product. Facebook provides many factors to consider when selecting an audience for your first ad: -Demographics-Based on demographic fac...

Unlocking the Power of Email Marketing: Strategies for Maximum Impact

Email marketing remains one of the most powerful tools in a marketer's arsenal. Despite the rise of social media and other digital platforms, email continues to boast an impressive return on investment (ROI). But what makes it so effective? Let’s dive into the essentials of email marketing and explore strategies that can maximize your impact. Understanding the Basics: What Makes Email Marketing Effective At its core, email marketing is about communication. It allows businesses to connect directly with their audience, fostering relationships that drive engagement and conversions. The effectiveness lies in its ability to reach people where they are most active—their inboxes. Key components include building a quality email list, maintaining consistency in messaging, and delivering value through relevant content. Moreover, unlike social media posts that may get lost in algorithms, emails land directly in front of your recipients. Crafting Compelling Content: Tips for Engaging Your Au...

How to Go From Having Customers Balking at Your Price to Being Ready to Buy – the Power of the Word “Only”

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How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you use to describe your pricing can make a big difference to your sales. Something as small as just putting the word “only” before your pricing can increase your sales. For example, if your price point is $97, instead write "Only $97." Psychologically, by putting “only” in front of the price, you are making little of the price, implying that it isn’t that big, and is a good deal. While it may seem small, little tweaks can have a big impact on conversions. How we “frame-up” and train our customers to think about our pricing can influence their buying decision. By using the word “only” before your price (eg, “Only $97” vs. “$97”) it psychologically implies the value...

The Perfect Companion: Discovering the Best Treadmills for Every Lifestyle

When it comes to staying fit and healthy, having a treadmill at home can be a game-changer. But with so many options available, how do you choose the right one for your lifestyle? Let’s explore how to find your perfect match, the must-have features to consider, an overview of treadmills across various budgets, and tips to elevate your home workout experience. ### Finding Your Fit: Understanding Your Space and Needs Before diving into the world of treadmills, take a moment to evaluate your living space and fitness goals. Do you have ample room for a full-sized machine, or is a compact model more suitable? Consider factors like the available floor space and whether you want a machine that folds away when not in use. Additionally, think about who will be using it. Are you training for marathons or simply looking to maintain daily activity? Your fitness needs will heavily influence your choice. Next, assess your preferred workout intensity. If you're an avid runner seeking high speed...

How To Optimize Your Content For On-Page SEO

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Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine. For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google. Choosing Your Keyword The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type i...

🍫 Angel Hair Pink Chocolate Bars: The Viral Snack Taking Over Social Media (And Why You NEED One Before They Sell Out!) 💖✨

If you’ve been scrolling TikTok… If you’ve seen the Instagram reels… If you’ve heard the whispers inside foodie groups… Then you already know : Pink chocolate is trending — and THIS is the one everyone’s trying to get their hands on. Because the Angel Hair Pink Chocolate Bars aren't just a treat… They are an experience . A luxury melt , a soft bite , and a picture-perfect Instagram moment all in one. 💕 ✨ Why Everyone Is Obsessed: A Sweet Story of Texture, Trend & Indulgence Imagine creamy pink milk chocolate … already rich, soft, and silky. Now imagine inside that chocolate? 💗 A dreamy swirl of cotton candy filling that melts like fairy floss… 💚 Layered with velvety pistachio cream that adds the perfect nutty balance. It’s the kind of flavor combo that makes you pause mid-bite and think: 👉 “Wait… how is this even real?” No wonder it’s going viral. No wonder foodies are filming it. No wonder people are buying 2… 4… even 10 packs at a time. 🍬 What Makes Angel Ha...

How to Show Value and Position Your Price to Encourage Customers to Buy

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One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers know you’re giving them a great deal and lots of value. A discount also has a psychological effect - we feel we are getting a better deal and are more likely to buy. Seeing that an item is discounted not only is an incentive to buy it now, it can also encourage new users to buy that might otherwise have not considered it. For example, when listing your price, you might write: "$97 --- 50% Off Today!" This makes people feel they are getting a great deal, helps them justify the purchase to themselves and is more likely to push them over the line. If you have several similar offers that are slightly better or more/less expensive than the other, instead of just listing off the benefits of each one next to their price, you can also not only list off the savings, but say “Good Deal,” “Better Deal,”...

How to Increase Your Conversions With This Simple Trick

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There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. Even on high priced items the same tricks can work. For instance, you’ve probably never seen a car advertised for $30,000. Instead, you’ll see it advertised for something like $29,995. Amazingly enough, on that last example, some people will walk away thinking that the car is $29,000 in their head (even though they’re smart enough to know that it’s obviously $30,000). In the past many marketers have used 9 or .99 to end the numbers in, but it seems that there’s been a growing trend lately that 7, .97, 5, or .95 seem to stand out even more and appear even less expensive. Crazy stuff, but it can definitely work. And it’s doubtful that you’ll miss those few cents after increasing your conversions....

Using Trust To Build Your Business: What You Need To Know To Use Referrals To Your Advantage

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Have you ever tried a product or service based on the word of a friend, colleague or family member? Many of us have, because we trust that person and are more likely to take their recommendation over someone we don’t know. This is the power of referrals. Ask your current customers if they have friends, family, or people they know that they think would love your service, then contact those people on behalf of them, offering your services/products. This is a great way to get access to potential new customers, while also having a warm introduction – you’re not cold-calling (or emailing!) them, as you’re essentially being introduced by their trusted friend/family member (your current client). For example, say you have an ecommerce business where you sell natural beauty products. You could email out to your customers, asking them if they know anyone that would love your products as much as they do.  If so, ask them to pass on the email address of those people and explain you’ll n...