The Power Of Digital Marketing

One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee. For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more. That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee). ...

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy. So how do future-use coupons work? When customers make a purchase, you give them a coupon for a dollar value or percentage off their next purchase. This is called a “future-use” coupon. It encourages your customers to come back and purchase from you again, and keeps you in their mind. You can even make receiving the coupon dependent on spending a certain amount, to encourage customers to spend more per sale. For example, if you have tennis shop, you could have an offer where if they spend over $100 today they get $25 off their next purchase of $100 or more. Not only does this give an incentive for your customers to spend $100 now, it also gets you an additiona...

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Want a way to make sales without paying for any ads and with zero risk of losing money in doing so? The obvious answer is a big YES, but very few business owners take advantage of running their own affiliate programs, which can do exactly that! Affiliate programs are where you offer others a cut of any sale that they send your way. When this is done online, there’s traditionally special “affiliate links” that they get from you. When they send people through those links that later buy from your site, they’d get credited for and paid a percentage of the sale. You can do a similar concept offline just by letting others refer your prospects directly (and manually crediting them), or even by handing out special “unique” coupon codes to others to hand out to their prospects so you know where they came from. This could be a special coupon that you hand out, with a code or ID on it, so you know where it came from. Regardless, in either case you only pay them after a sale is made, wh...

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold. This doesn’t mean that you have to offer all your products as physical ones - far from it! Instead, you should consider offering a simple physical product like a branded coffee mug, hat, t-shirt, or some other product that makes sense with your offer, as a bonus for those who take action fast. This does two things. First, it makes people take action faster because they know there’s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch. In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug ...

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There is no doubt about the fact that unique and attractive content is an essential part of your website and social media profiles. Excellent content, along with a well-thought out social media marketing strategy, will help your website stand out in the crowd and attract more users to your brand. Initially, it may seem a straightforward and smooth process to write content for your website as you have to add a few pages and blog posts to your website. In actuality, the writing process is time-consuming and even exhausting to some people. Your content must be adequately planned and written for your site and social media page. You need to content to draw the right viewers in. The quality of content primarily determines the success of a website. Other factors like design, theme, multimedia, and any others that influence the website play a secondary role. The content on your site should be done with aftermarket research and follow a reliable keyword research plan. Content Is Used...

Don’t you hate it when you’re searching for an item, find it at an amazing price, then see that shipping is going to cost you an arm and a leg? One way to increase your sales, especially over a short period of time, is to reduce the cost of your shipping, or offer a sale period time where shipping is free. By putting a time limit on when you make free shipping available, you add a sense of urgency, encouraging customers to buy now, as opposed to at a later date. It’s also a good way to encourage customers who may have been on the fence to make a purchase now. For example, say you have a business that sells gardening supplies online. Reach out to your customers and let them know that for any supplies ordered by midnight on Sunday, you’ll offer free delivery. If you have regular customers that place large orders with you, you may even want to reach out and call them. On your website, make sure it’s clear that you have this offer available for a limited time - it may be a pop u...

Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them. It’s amazing what can happen when you try to go for the bigger clients or choose bigger businesses to partner with. Just a single deal can often make for a very good month (or even year!). There’s two main ways of doing this. First, you can target more high-end prospects with higher end offerings. By raising your prices and offering more “done for you” services and products, you can try to target the elite buyers instead of focusing on being the low-priced leader barely scraping by. The second way is to try to focus on big “competitors,” or on other business owners who are far bigger than you in a similar market, but not necessarily competing, and then trying to strike a deal with them to sell or promote your offers (for a big cut). If you make this hands-free, sup...

Cosmetic Dental Care Treatments to Overhaul Your Smile!Are you among those that have to think prior to they smile? Smiling is something that which is exceptionally private as well as nothing should ever put you off from smiling, especially blemished, broken or fractured teeth. Cosmetic dentistry is a branch of dentistry which takes care of providing alleviation to people that are having problem with any kind of sort of oral problem which requires individuals right into believing before grinning. Aesthetic dentistry therapy includes various techniques which help in fine-tuning the smile of an individual.There are various aesthetic dentistry procedures which can be used for improving your incomplete smile. The oral professional will certainly identify which the greatest treatment procedure for you and also treat you appropriately. All individuals are not appropriate for going through the numerous aesthetic dentistry treatments, so dental experts choose the best cosmetic dentistry treatme...

The Leading Advantages of Implant Dentistry in New Jacket Are you thinking about implant dentistry as a service for your missing out on teeth? If so, you're not alone. Implant dentistry is a prominent oral treatment that offers a range of advantages for patients in New Jersey as well as beyond. In this short article, we'll explore the top benefits of dental implant dental care and why it's a great alternative for those wanting to boost their oral wellness and also smile.1. Enhanced Self-confidence: One of the largest benefits of implant dentistry is the boost in self-confidence that features having a lovely, natural-looking smile. Unlike dentures or bridges, which can be uncomfortable as well as visible, oral implants look and feel like your all-natural teeth.2. Improved Oral Health And Wellness: Dental implants are a lasting remedy for missing teeth that can assist improve your general dental wellness. They stimulate the jawbone, stopping bone loss and also protecting the ...

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People often overlook this very simple, very easy way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage people to buy your product or service. As you increase your prices, you’re also receiving more per sale, increasing your profit margin. Take this strategy a step further and target higher value clients. For example, if you run a business coaching company, and you currently charge $200 an hour for your time, increase your rates to $1000. With the perceived higher quality and value in your coaching, target businesses that make a lot of money vs. those that are barely getting by. In this example, one client would be worth 5 of your clients in the past. Not only have you raised your hourly rate, but you’ve decreased the amount of work you nee...

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I experimented with some of these beauty care routines before publishing this article and this is what I found… Firstly, I just want to point out that the mind is a powerful thing and sometimes it sees what it wants to see, so I will admit there could be some bias in my results but I do feel that it worked! When I shaved my legs during the waning Moon (after the Full Moon) I didn’t really notice much of a difference, however when I waited till the waning Moon entered one of the “slow growth” astrological signs, I really noticed a difference. I feel like my hair grew back much slower and came back finer. The only problem with this is having to wait for the Moon to enter one of those signs! This doesn’t always work out so well and would probably take some serious planning. I also experimented with cutting my hair during the waxing moon (after the New Moon) however, it was really hard to tell how fast it grew back. One thing I did notice however, was that after getting my hair cut during ...

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Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an out if they don’t like the product. Psychologically, it also gives them confidence in your product - as why would you be offering a guarantee if you weren’t confident in your product? Now, to be clear, make sure you do offer a great product before you whack an awesome guarantee on it! For example, if you have a mattress company, you could offer a guarantee and word it like this: “Try our mattresses risk free for 30 days - In the unlikely event that you’re not 100% satisfied with your mattress we will give you 100% of your money back.” A guarantee like this takes the risk out of buying for your customers and gives them confidence in your product. Most people won’t take advantage of the guarantee and the amount of returns you’ll have versus the increase in sales will be well worth it. And having said that, it’s often best to...

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In the past few years, social signals have become an essential part of a business' website ranking. These trends have only increased as the use of social media has become highly popular around the world. A well-executed social media marketing strategy can greatly boost your business. Social media is essential for businesses to keep in direct contact with their customers, especially their most loyal ones. Through social media, existing, as well as potential customers for your brand, will have direct access to information about all of the critical updates and additions to your business. For a strong internet presence, you need to make sure that your business's social media accounts are updated frequently and consistently. Engaging and consistent social media content will establish steady interaction with customers and visitors to the page. If you have a business and you are not using social media websites like LinkedIn, Facebook, and Twitter to promote and market your bus...

At Johnson Brothers Plumbing, our goal is to offer the highest top quality workmanship along with incredible client service for every single task that we tackle. Our firm has been serving The Villages location for over 14 years! Our seasoned plumbing technicians in The Villages, FL have the ability to manage any plumbing problem your home or business might run into. Property proprietors in The Villages have actually been turning to Johnson Brothers Plumbing not only due to our credibility for offering the most effective service yet also for our practical rates. We make every effort to constantly do the job right the very first time, each time! YOU CAN COUNT ON JOHNSON BROTHERS PLUMBING! If you are looking for expert plumbings, the you can depend on Johnson Brothers plumbing. We have educated plumbing professionals who are professionals at fixing all sorts of leakages, faucets, bathrooms, drains pipes, hot water heater, drain drains pipes and also a lot more! Do not wait to call us d...

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the “value buy” seems like an amazing deal. For example, let’s say that you’re selling an SEO service to help websites rank better. If your main offer is a done for you package for $997 where you fix up their site and offer some basic consultations for them too, that can normally seem like a lot of money to some people and can make them hesitate more on if they should buy or not. However, you could offer three options where the “basic” package is for $897 and only includes a report where you identify the issues but don’t fix it for them, the “most popular” package is for $997 and includes identifying and fixing all the issues on top of three free consultation calls, and the “elite” package is for $...

Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them up during a peak buying period. For example, the vast majority of people are probably already buying lots of stuff over Christmas, Valentine’s Day, Black Friday, etc., so you can ride that wave while they already have their credit cards out, while also standing out amongst the crowd of competitors by having something that they perceive as a special deal.   Similar to other promotions, it’s often best to have these be very limited time deals (even if you bring them back multiple times) so prospects don’t have the opportunity to sit on the fence too long. Three or so days is often the perfect amount of time to offer a special promotional deal, as long ...

Cash is absolutely getting hard to come by. While some people might be getting richer, the greater majority are still aiming tough to make a living. In these times it is a good idea to be affordable and practical. There are parts of people's expenditure that can really be budgeted such as leisure, however there are things that are difficult to be stingy about such food and shelter. Another thing that is difficult to be thrifty about is furnishings. Furnishings shows to be important fixtures in a household. Money spent on furniture takes up a fantastic part of one's spending plan since it is extremely important to acquire furnishings that can last long and function well. Therefore for some, it is quite hard to tighten their budgets when it comes to furnishings. One can still be thrifty even with regards to furnishings. A great way of being able to save is by creating your own furniture with quality products. This job might seem to be very tough specifically for those who do not ...

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold. This doesn’t mean that you have to offer all your products as physical ones - far from it! Instead, you should consider offering a simple physical product like a branded coffee mug, hat, t-shirt, or some other product that makes sense with your offer, as a bonus for those who take action fast. This does two things. First, it makes people take action faster because they know there’s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch. In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug ...

Everyone  asks me what my secret is when it comes to keeping a stable staff; as they all seem to be operating in a constant revolving door of talent  (and team members) .   Hiring isn’t easy.  The time involved and overall process can be frustrating, painful, and overwhelming. Especially when you find yourself continually hiring for the same positions  over and over  again.  Think about the time investment it takes to train new people.  Studies show that if you lose a trained “A” player on your team, the cost can be equivalent to 1 to 2.5X their annual salary… What is the real opportunity cost for you and your business when you hire the wrong people or lose a key team member? Here’s the good news...  There are ways to avoid riding this carousel of constant turn-over.  Here are a few of my secrets when it comes to hiring “A” players and building a high-performing team. First things first.  Where  are the people you’re looking for?  I’ve discovered the people you need most are not necess...