The Power Of Digital Marketing

It’s time to check out the competition!! In school it may have been called cheating, but in the business world it’s just good old-fashioned market research! Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There’s also a couple of basic ways to see what your competitors are up to - follow them on social media and subscribe to their blogs and newsletters. If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what their follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business. For example, if you sign up to a competitor’s newsletter, you can see how they nurture a lead and turn it onto a sa...

A starch molding process is a common way by which gummy candy is manufactured in an industrial setting. In this process, the candy is first made and then loaded into starched lined trays. These trays are then cooled overnight. Candies formed after cooling are removed from the trays and packaged. Now, let’s look more closely into the steps involved in the industrial production of gummy candy. The manufacture of gummy candy starts with pharmaceutical compounding. Professional factory workers, called compounders, physically pour the correct amount of gummy raw materials into the main mixing container based on the given set of instructions for the candies. Mixing containers are large tanks equipped with heating and cooling capabilities. The compounding step is usually completed in an hour or two, depending on the type of the gummy candy. Upon completion of the compounding process, the batch is sent to QC (quality control) labs to ensure that the candies meet the requisite specifications. T...

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the table in doing so. One thing that you can do to help remind your prospects and customers about you is to send either an e-mail or a card with something like a thank you note along with an incentive to take some further action (like a discount or a freebie leading into a sales offer of yours). For instance, if you have leads that haven’t bought from you but who’ve expressed an interest of some kind, you can either automatically (via an autoresponder) or manually follow-up with them by writing an e-mail saying how you haven’t seen them in a while, want to thank them for previously reaching out, and then letting them know about either a freebie you’re currently offering, which can lead into a paid offer, or a discount or other incentive/deal that you currently have. This can help revive old, “dead” leads in...

Loving as God loves is a challenging but rewarding task. The Bible teaches that God's love is unconditional, selfless, and sacrificial. To love as God loves, we must strive to embody these qualities in our own relationships. First, we must learn to love unconditionally. This means loving others without expecting anything in return. It means accepting others as they are, flaws and all, and not trying to change them. It means showing compassion and forgiveness, even when we are hurt or disappointed by someone's actions. Next, we must strive to be selfless in our love. This means putting the needs of others before our own. It means being willing to sacrifice our time, energy, and resources for the sake of others. It means being willing to serve and help others, even when it is inconvenient or uncomfortable for us. Finally, we must learn to love sacrificially. This means being willing to give of ourselves in order to help others. It means being willing to suffer for the sake of oth...

When it comes to the endless consumption of it, people with low body fat take the advantage. No one thinks of a 60-and-over rowing team when they think of senior fitness. In order to build muscles, you may need 4 grams of carbs per pound of body weight. Science historically has shown that attention to physical fitness lowers stress and depressive thoughts while increasing the average level of general optimism, creativity and mental energy. Ultimately, have fun On days you feel up to it, you could even travel to a center in a town a distance away. Once you have worked off some of that, then people are more accepting of going to the gym where other people will be working out and getting back into shape. Fitness assessments typically focus on identifying the presence of major cardiovascular risk factors, looking for symptoms suggesting possible cardiovascular, pulmonary, or metabolic disorders Blend together a cup of skimmed milk and a cup of unsweetened blueberries. This subtle change in...

Instead of waiting for leads to come to you, go to them! Many people just build an opt-in page or a squeeze page and wait for leads to sign-up or reach out to them - so instead of waiting for people to find your store and buy from you - actively go out and find prospects. Look for questions that are being asked, which are relevant to what your business provides, on forums, Q&A sites (like Yahoo Answers or Quora) and social media such as Facebook and Twitter. Now take a couple of minutes to answer those questions, making sure you provide value first and foremost. This will help you gain extra exposure for your business, help build you up as an authority in your niche, start to build trust between you and possible customers and potentially land you some sales. For example, if you have an SEO service, look for questions on the best ways to optimize websites. Then you could leave an answer such as, “Here are 3 tips I find work well…(insert your tips h...

Bone density diminishes particularly in women as a natural process of aging. An amino alcohol is present in tiny amount in your brain but has a great impact on the power and function of the brain. That's right. They are antioxidants that make it one of the best natural anti aging supplements This is the most important of the effects of wrinkle creams, since when cells are dry, they are easily damaged by sun, wind, heat, and cold. Are not aware of all the options and levels of care available The healthcare delivery system can be overwhelming. Even As there are exceedingly harmful chemical substances that are being used in skin care solutions, likewise there are also a handful of impressive natural substance that reverses skin aging that are being employed in niche selected skin care products lines. Their balanced yield is really pivotal if we desire to look youthful and enjoy well-preserved and pliant skin Look specifically for hyaluronic acid. Considering this demand, various cosme...

A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and rewarding customers’ loyalty, you encourage them to keep coming back to you and buying from your business. You also have the benefit of beginning to build a list of clients that you can regularly market to and offer deals to. For example, if you have an online store and sell health food products, you could create a VIP membership program for customers, where one of the main benefits is free shipping. You could also offer special deals, such as a free gift (perhaps a sample of a new product you want to promote) with each purchase over $30. The free shipping encourages people to join your VIP Membership Program, now allowing you to continue to regularly market to them, and the free...

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services. For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them. This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple ...

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you use to describe your pricing can make a big difference to your sales. Something as small as just putting the word “only” before your pricing can increase your sales. For example, if your price point is $97, instead write "Only $97." Psychologically, by putting “only” in front of the price, you are making little of the price, implying that it isn’t that big, and is a good deal. While it may seem small, little tweaks can have a big impact on conversions. How we “frame-up” and train our customers to think about our pricing can influence their buying decision. By using the word “only” before your price (eg, “Only $97” vs. “$97”) it psychologically implies the value...

Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine. For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google. Choosing Your Keyword The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type i...

You’ve probably bought electronics before and been offered the purchase an additional warranty. Or maybe you’ve purchased furniture before and been offered a white glove service to deliver and setup your new couch. These are all examples of premium support services that can have very large profit margins, so even if only a smaller percentage of customers take you up on them, they can add a lot to your bottom line. Some of these premium support services can be at little to no cost to you. For instance, one business we’ve seen had a warranty offer where you could get free replacement charger cables forever on your phone, if they ever fail, for a small one time extra fee as long as you just cover the small shipping and handling fee. However, these cables have such huge margins anyway that the small S&H fee literally covered the cost of the cables and the shipping. The “warranty” that was sold was essentially 100% pure profit, despite how it would appear to be an ...

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There’s no doubt about it. The consumer market has evolved  exponentially  with the multitudes of products and services available to us.  Take a product like  milk  for example …  There once was a time when the only kind of milk available was whole milk  (sourced from a cow)  and the only way to get it was from a milk delivery service.   It eventually became available at local markets, including the introduction of different fat variances  (skim milk, 2% milk, and whole milk) .   Then organic and A2 specific cow options arrived, followed by more and more competing brands.  Somewhere in that timeline was the onset of different source choices of milk. Soy milk, goat milk, rice milk, oat milk, coconut milk, hemp milk, almond milk, etc.  Let’s not forget all the different variations to some of those milk sources too (vanilla, plain, chocolate, unsweetened, etc.) You get the idea.  Choices, choices, and then more choices.   Here’s a fun fact that might surprise you … The average adult makes...

Making huge gains in traffic on your website and social media accounts is excellent, but what matters the most is generating conversions. There is no use in spending a large amount of money on extensive marketing campaigns if no one is buying your product or services or signing up for your website. Many tweaks can drastically improve your sales. 5 of the most important ones are discussed below: 1. Make The Benefits Conspicuous. All of the benefits offered by your products and services should be prominent on your website. The landing page and homepage are important in making these advantages known to potential customers immediately. Some examples of benefits your customers will love and should see might include free delivery, customer support, discounted offers, and giveaways on certain purchases. All the unique selling points of your business should be emphasized to convince the customers about the importance of what you have to offer, front and center on your website. 2....

Rockstar Games ha lanciato una tornata di saldi su Steam, mettendo in sconto tutti i suoi giochi presenti sulla piattaforma, a partire dalla recentissima Grand Theft Auto: The Trilogy - The Definitive Edition. Si tratta di un ottimo modo per ottenere alcuni classici a prezzo ribassato, compresi i giochi più recenti. La già citata Grand Theft Auto: The Trilogy - The Definitive Edition viene infatti venduta con il 50% di sconto. Quindi a 29,99€ invece di 59,99€. Segue Red Dead Redemption 2 che può essere portato a casa per 19,79€ invece di 59,99€ (-67%). Volendo è anche possibile acquistare solo Red Dead Online per 9,99€ invece di 19,99€ (-50%) (anche non va detto che l'online non versa proprio in ottime condizioni). Se vi piacciono i criminali moderni invece di quelli del passato, potete acquistare Grand Theft Auto V per 14,99€ invece di 39,99€, oppure Grand Theft Auto IV: The Complete Edition per soli 5,99€ invece di 19,99€. Include anche Episodes From Liberty City. Tra le offerte ...

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy. So how do future-use coupons work? When customers make a purchase, you give them a coupon for a dollar value or percentage off their next purchase. This is called a “future-use” coupon. It encourages your customers to come back and purchase from you again, and keeps you in their mind. You can even make receiving the coupon dependent on spending a certain amount, to encourage customers to spend more per sale. For example, if you have tennis shop, you could have an offer where if they spend over $100 today they get $25 off their next purchase of $100 or more. Not only does this give an incentive for your customers to spend $100 now, it also gets you an additiona...

An attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared to be perfect as some ads work better than others due to various reasons. The competition in the Facebook ad market is becoming intense. More and more people are realizing the power of this social media giant and hope to utilize the platform to advertise their products and services. Laser-focused targeting and creativity in Facebook ad creation are some of the essential techniques in creating a great Facebook ad. However, here are some of the other important strategies from which can be adopted to create a better Facebook ad: Target a specific Audience The first step in the creation of an ad is to keep in mind the audience for which you are writing the ad. The audience varies from business to business and the primary purpose of your ad. A tempting thing to do is create a general ad and target millions of people through a single ad. However, thi...

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